The sports betting boom is well under way.
Helping, investors say more than half of the country could offer legal sports betting, fueling an even bigger boom – and creating a multi-billion-dollar opportunity.
One is DraftKings (DKNG), which we’ve highlighted in a Chart of Day. Another is Penn National Gaming (PENN), which we highlighted a well.
A third way to trade the boom is with William Hill PLC (WIMHY).
William Hill PLC provides sports betting and gaming services in the United Kingdom, the United States, and internationally. It operates through Retail, Online, US Existing, US Expansion, and Other segments. The company operates licensed betting offices (LBOs) that offer sports betting services on football, horseracing, and other sports, as well as gaming machines. It also operates online betting and gaming business that provides in-play and pre-match sports betting services and a range of gaming products; and offers casino, poker, and other gaming products, as well as telephone betting services.
With this stock, according to Barron’s, the stock looks cheap because investors aren’t giving the company any credit for its attractive U.S. sports betting franchise. “William Hill boasts the leading U.S. sports betting market share, yet we see zero value priced in,” Jefferies analyst James Wheatcroft said. “No. 1 in America Yet Zero Value Priced In.”
It’s also running higher on a $3.7 billion buyout offer from Caesars.
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